Backlinks, also called "inbound links" or "incoming links," are created when one website links to another. The link to an external website is called a backlink.
Backlinks are especially valuable for SEO because they represent a "vote of confidence" from one site to another.
In essence, backlinks to your website are a signal to search engines that others vouch for your content. If many sites link to the same webpage or website, search engines can infer that content is worth linking to, and therefore also worth surfacing on a SERP. So, earning these backlinks can have a positive effect on a site's ranking position or search visibility.
Search Engines ranks a web page Based content, Backlinks, anchor text, alt tags and some other factors. Directory Submission is the part of Search Engine Optimization (SEO) activity and helps in gaining more popularity, ranking higher in search results. Submitting a website to high PR directory submission sites improves the ranking of a website and gets more traffic.
When you finally create your website for your business, it’s important to establish yourself on the internet. You can do this through social media, emails and SEO optimisation. All these ways will direct traffic to your website, help in creating awareness and increasing sales. Listing your website on online free web directories go a long way in helping improve your presence on the web.
It is not that internet users will conduct searches on these directories (though they may), but it will be counted by search engines. You can boost your SEO rank by improving your presence on the internet. Many search engines consider the presence of your brand name across the web. Think of these directories as getting online citations which help support your website.
In addition, web directories are fantastic places to come across backlinks to help with your link building activities. Registering in such web directories is more of an off-page SEO tactic, but very effective.